In order to implement a fully integrated communications program, Clive Hoffman Associates has developed in-depth capabilities in a number of critical areas. These capabilities have been honed over many years of representing a diversity of clients all of whom have unique requirements. The following briefly describes the expertise resident in our company.

Strategic Market Positioning
Working closely with clients, we devise strategic communications plans and programs to meet their stated objectives, which are then successfully implemented.

Media Relations
Our firm provides a full range of media relations services, including news release, feature story and op-ed/bylined article writing and placement, online and print interviews, creation of media events, background briefings, news conferences, editorial board meetings, media training and the placement of clients on radio and television.

Collateral Materials
Working closely with our highly skilled graphic design partners, we can produce a wide variety of printed and electronic materials. These include corporate and project/product brochures, newsletters, direct mail marketing pieces, testimonial programs, invitations and posters, to name but a few examples. We have also supervised the design and building of trade show exhibits.

Online Marketing
In addition to Web sites, which have effectively positioned our clients in their respective marketplaces, our company has become expert in the creation of online communications programs, which often include social influence marketing tactics and Blog development and maintenance.

Web Site Development
Our company has become expert in the creation of Web sites both simple and complex, which have effectively positioned our clients in their respective marketplaces.

Event Planning & Management
Recognizing the importance of person-to-person networking within the framework of a successful communications campaign, our firm plans, stages and manages a variety of events, including breakfast backgrounders, charity galas, open houses, roundtables, groundbreakings and dedications. We can also assist clients who wish to maximize their trade show exposure.

Conference/Program Development
Clive Hoffman Associates has been retained by both institutional and private sector clients to develop and stage major real estate conferences and seminars, many times attended by hundreds of real estate professionals.

Platform Opportunities
Our ability to research and then place clients as speakers and panelists before selected audiences is unmatched. In doing so, we work closely with the program chairs of these groups to identify opportunities even to the extent of building entire programs where necessary.

Advertising
We are not a full-service advertising agency. However, we have the capability to create and place institutional and, in some cases, project-specific advertising in targeted media. We also write and place advertorials.

Direct Marketing
Be it a new condominium project or an innovative medical procedure, we have the capacity to produce a direct marketing program which will effectively generate recognition and excitement among targeted publics.